DIRECTOR OF
PRODUCTION
meta quest 2
I walked onto University of Oregon’s Ad Team as a producer, got promoted, and helped lead our team to nationals. Our client: meta quest (aka oculus). Nashville was pretty hot, and seeing our work on screen was pretty cool.
brief
Get Gen-Z using meta quest headsets.
strategy
Gen-z is tired of living through screens. They want to play in and play out.
awards — 2022
aaf nsac regionals — district XI champion
aaf nsac semi-finals — national qualifier
aaf nsac nationals — final 8
ad star awards — best paid media/earned media plan
ad star awards — best execution of brand partnership
team
advisor — tom mcdonnell
art direction — marcus ren, julia pham, lara spurgeon
design — jessie dunn, marin nielsen, meagan riordan, katey williams
copy — kate evans, isabella noe, jesse mcceney
strategy — baylee xiong, jared briere, lily woodman, sally nguyen
production — me, zach boone, isaac wu, sam homola, zach whitley
media — jake lukens, bella lachman, daniel aviña
account — sammy harris, keeley mcmahon, audrey grade
project — gigi rutsky, jack goodman, noah brown