COPYWRITER
ART DIRECTOR
vrbo
Tin, aka Brandon Mai (creative director — 88rising, Aerthship), and freelance copywriter extraordinaire, Sarah Sharp (72andSunny, Mother, TVWA), gave some brand goals to an impromptu creative workshop of theirs. My group chose VRBO.
goal
VRBO wants to reclaim its space as the number one rental site.
insight
Communities are effected by vacation rentals, rather than benefiting.
idea
VRBO steps forward as an ethical leader by providing tools to support the communities surrounding their rentals.
vrbo: love thy neighbor
community fridges
local verified window sticker
team
leaders — brandon “tin” mai, sarah sharp
vrbo group — me, leah pratley
honorable mentions — sisilia husing, samantha mccarty